Mickey and co. partner with plant-based burger giant, Impossible, bringing their meat alternatives to infinity and beyond.

“Every four pounds of beef you eat contributes to as much global warming as flying from New York to London—and the average American eats that much each month.”

That’s the stark message delivered by a 2019 New Yorker article. Livestock uses a third of global cropland, and makes up 15% of our global greenhouse gas emissions. Eating meat is not just morally questionable, it’s killing us. But what if we could have our metaphorical meat cake and eat it? Impossible. No, really.

Impossible is the Silicon Valley tech-food startup that is focussed upon allowing us to continue tending to our carnivore cravings whilst at the same time stopping us eating cows. Designing plant-based meat that has eerily similar qualities to meat (their burgers even bleed), Impossible have exploded recently, last year even outselling ground beef from cows; their burger selling more than the next most popular product by more than six times in Southern California and remaining the number one item sold at grocery stores on both American coasts. Which is good news for cows. And the environment.

Already a resounding success, it was recently announced that Mickey and his loveable friends want a piece of the action; the food tech startup’s flagship product, the Impossible Burger, set to be designated as the ‘Preferred Plant-Based Burger’ of Walt Disney World® Resort, Disneyland® Resort and Disney Cruise Line. Which makes for a lot of burgers.

“The millions of park-goers who visit Disney Parks and Resorts and sail on Disney Cruise Line each year, including those who are reducing their impact on the environment by eating less meat, will now be able to order the Impossible Burger and other delicious dishes made with our plant-based meat,” says Dennis Woodside, president of Impossible Foods. “We look forward to the exciting opportunities ahead with this new relationship.”

Using 96% less land, 87% less water, and 89% fewer greenhouse gas emissions compared to conventional beef (and not harming one single cow), Disney are showing a way many others should follow as we seek to address humankind’s most critical moment yet.

By James Davidson