A simple, three-colour idea with a commercial packaging style. The globe/drop illustration is transparent so the blue of the printed wrap on the opposite side of the bottle fills it in. The copy shares insights about water inspired by a short BBC clip voiced by Alok Jha. I decided to highlight these facts to make people feel awe at something so everyday as water, and expand that awe into a feeling of self-responsibility for the planet.
FOR EVERY AWARD-WINNING BOTTLE SOLD, APE WILL DONATE 20% OF ALL PROCEEDS TO: