I See Levels Rising
The increasing wave heights illustrate rising sea levels. The transparent spaces visually enable the water in the bottle to amplify the concept of sea levels. The list Stay Above Sea Level, a play-on-words and positive future-thought, informs people how to help. This display typeface creates a chipped ice look. The chalkboard face allows for readability and nods to scientists. The light to dark blue palette imitates seawater. Lastly, simple wave illustrations let the data be the focal point.
FOR EVERY AWARD-WINNING BOTTLE SOLD, APE WILL DONATE 20% OF ALL PROCEEDS TO: